Massive Changes: Here’s What’s New at Massive
Look, there’s no denying it: COVID-19 hit 2020 hard. Despite everything, we’ve watched our partners persevere. You’ve rallied to strengthen your brands and digital presence, preparing for the next...
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Navigating Brand Messaging in Uncertain Times
It’s been one helluva year. With a global pandemic, economic uncertainty, a nailbiter of a U.S. election, widespread demonstrations, raging forest fires, and a growing climate crisis, 2020 has exposed...
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A Complete Guide to Preparing for a Company Rebrand (for real)
Introduction Hello! If you’re reading this, chances are you’re thinking about starting a company rebrand, and not sure where to begin. Or maybe you’ve started and gotten bogged down along the way. We...
View ArticleUnleashing the Power of Simon Sinek’s Golden Circle: A Guide for Crafting...
As a marketing manager, brand manager or C-suite executive you know how important it is to have a strong brand message. A compelling message can help you stand out in a crowded market and connect with...
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Designing with Atomic Design: A Beginner’s Guide to Modular UI Design
What is Atomic Design? Atomic Design is a methodology for creating design systems. At its core, it’s a set of principles that helps designers and developers organize and implement the components of a...
View ArticleUnlocking the Power of Buyer Personas + Empathy Maps: Your Guide to Crafting...
Introduction As a marketer, it’s crucial to understand your target audience. After all, you can only create effective marketing strategies if you know who you’re trying to reach. But understanding...
View ArticleHEARTing Your User Experience: A Beginner’s Guide to Google’s UX Framework
One of the most common challenges designers and product owners face when designing a website or product is defining how to measure success. How do you know if the product or website is “working”?...
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Embracing Generative AI: A Blueprint for Navigating the New Creative Frontier
And Why the Courageous Leaders Who Embrace Change Will Shape the Future You might have caught wind that there’s a lot of hype—and anxiety—around generative AI lately. No longer is this transformative...
View ArticleDare to Stand Out: Navigating Differentiation in the Age of “Blanding”
Doesn’t it seem that despite being surrounded by ‘good design,’ creativity has hit a curious plateau? That, with each corporate rebrand, organizations seem to be trading in their individuality and...
View ArticleMassive Wins Three Web Excellence Awards for Sleep Health Startup Primasun
The Web Excellence Awards known for showcasing the best in digital talent and creativity, provided a global stage for this year’s competition. With over 900 entries from across the world, the...
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